Resume

Work Experience

• January 2022 -

  Sr. Partnership Manager

  Taxfix GmbH, Berlin

  At Taxfix, I’ve created a strategy for affiliate and partnership marketing for the German market. I successfully ran campaigns with companies like N26, Vattenfall, various employee benefit platforms, education and expat portals like IamExpat, IamStudent, and large German financial websites such as focus.de or Finanztip.

  I’ve been in charge of the technical & tracking implementation for the channel, the proactive affiliate & strategic partner outreach with automated CRM setup, and account management of existing or newly acquired partners. My role has always been connected to a variety of teams that complement my work, those being Marketing Tech, Creative studio (content and design), legal, and data teams.

   

• September, 2020 - November, 2021

  Sr. Strategic Partnership Manager

  PaulCamper GmbH, Berlin

  At PaulCamper I established the affiliate channel by creating the brand’s presence in the AWIN network (markets: DACH & NL) while I benchmarked and picked a SAAS tool for building an in-house affiliate program. I integrated, managed, and initiated partnerships with the Impact SAAS partnership tool. At the same time, I help build a partner marketing strategy for each local market team and spearheaded the brand marketing initiatives including banner and brand video design and production.

• March, 2019 - December 2020

  Head of Affiliate & Content Marketing

  fromAtoB GmbH, Berlin, Germany

  At fromAtoB I lead both the content and affiliate marketing initiatives. I manage the team of content creators, establish weekly goals, coordinate marketing campaigns with the rest of the marketing team, and align with product or project owners on priorities and sprints through the squat meeting.

  On the Affiliate side, I open and manage our affiliate networks, forge relationships with the intermediaries as well as affiliate/business partners directly. At last, I handle the company’s PR activities in collaboration with our PR agencies, establishing the content calendar, and messaging.

• January 2016 - January 2019

  Business Development Manager

  GetYourGuide GmbH, Berlin, Germany

  At GetYourGuide I established and lead a completely new segment of affiliate partners, Online Publishers. This segment has become the most profitable segment in the whole BD department within the next 1.5 years. I researched, contacted signed, and managed all my partners until needed expansion and segmentation of the BD department took place in 2017.

  Some of my partners included: Michelin Voyage, The Culture Trip, Petit Fute, Internet Brands, InYourPocket, and many multilingual travel blogs and websites. As part of my last year at GetYourGuide, I pitched key partnerships such as Aeroflot, TAP, SunWeb, RegioJet, HiHostels, Kiwi.com, Lonely Planet, TripWolf, Eurail and other key brands in the travel industry.

• October 2015 - January 2016

  Assistant to the CEO

  Startup Safari, Berlin, Germany

  At Startup Safari I directly assisted the CEO with the organization of the startup event in Berlin with volunteer management, ticketing, and event supervision. Aside from event management, I was in charge of bookkeeping together with the company’s accountant and organizing the agenda of the CEO. On the side, I was developing new markets to foster the event s franchise.

• May 2014 - May 2015

  Account Manager

  BIME by Zendesk, Montpellier, France

  At BIME (now part of Zendesk) I was part of the international sales team selling SAAS Business Intelligence solution to an international audience over the phone. I was in charge of the complete sales cycle, as well as account management. I developed the CEE and Benelux market, and work on BI dashboarding with companies like Lenovo, Maspex, Tripda, and many marketing agencies in the regions.

• November 2012 - May 2014

  Sales Coordinator

  TOLY Products, LLN, Belgium

  At TOLY I was managing the accounts of the GM for the Belgium office. TOLY is a large producer of plastic packaging for cosmetics and we handled the sales, quotations, and logistics of the product for accounts throughout Germany, Northern, and Eastern Europe as well as Russia. I handled the office management, samples supply, and lead the prospection of new accounts for Eastern Europe. Some of my accounts included: Rossmann, Gabriella Salvete, Dermacol, Rive Gauche, Natura Siberica.

Education

• 2011 - 2012
  Master - International Business
  Maastricht University, Maastricht, NL
• 2010 - 2011
  Bachelor - International Business
  Groupe Sup de Co La Rochelle, La Rochelle, FR
• 2007 - 2011
  Bachelor - Marketing Management & Int. Sales
  VIA University Collage, Horsens, DK